A. No advertising and promotional material gives a false, misleading, or exaggerated impression of the provider, its personnel, its provision, the objectives and outcomes of that provision or the ease with which they can be obtained.

B. Wherever possible, all publicity material:

1. clearly identifies the provider;
2. indicates that the education or training on offer is by open and/or distance methods;
3. avoids any impression that employment is on offer or is in any way guaranteed.
4. includes the ODL QC quality mark.

C. Testimonials or similar material are used only if they are current and with the author’s prior consent.

D. The provider and its representatives adhere to any relevant legislation on consumer protection.

E. The provider takes full responsibility for the actions, statements, and conduct of its sales personnel.

F. Staff or agents engaged in promotion are fully briefed in and adhere to the admissions policy of the provider.

G. Staff engaged in promotion do not offer educational advice unless competent to do so.

H. Any published schedules of fees clearly state:

1. what services are covered by those fees;
2. what additional payments, if any, may be necessary to achieve the course outcome;
3. what period those fees are valid for;
4. the circumstances under which full or partial refunds, or transfers to other courses, are possible.

I. All enquiries from potential applicants are handled promptly and sympathetically by a person competent to do so.

J. All direct communication with potential learners aims to give them the best possible basis for deciding whether the courses on offer match his or her needs, qualifications and aspirations.