You might think that nothing but rhetoric and regulation ever emerges from governments.    And if we’re talking about New Labour that’s probably true.

This is the exception.    Well, sort of;   it’s Australian, not ours.    But it shows that good stuff can come out of governments, whatever we might think.

“Reaching Your Market:   Web Strategies for VET Providers” (that has nothing to do with our four-legged friends, incidentally:   VET in an Australian context stands for Vocational Education and Training) is excellent:   short, easy to read and to scan, with big type, short paragraphs and lots of boxes;   a real attempt to offer valuable, straightforward advice to providers on how to market their courses and themselves on the web.

It’s not perfect.    It is, arguably, too focused on search engine strategies, at the expense of other topics such as website design.

Old hands may find much of it old hat.    But it is so refreshing to find a governmental agency willing not only to acknowledge the need to market courses, but also to offer good, practical tips on how to do it.

Source:   Web Strategies Report