Promoting Quality in Open and Distance Learning

2nd August 2002

College House, Leoville, Jersey JE3 2DB, Britain

CIC offers a wide range of commercial, business and management courses and programs - many of a vocational nature - to prepare its members for successful careers in commerce, industry, business, management and public administration. CIC has members in Britain, Europe and in over 160 other countries around the world, and conducts specialised training for those whose national language is not English, and for those with little prior knowledge of subjects to be studied. ddddddddddddddddddddddddddddddddddddd
Tel & Fax : 01534 485485
Principal: Dr. Stephen M. Lawson

learn@cambridgetraining.com
www.cambridgecollege.co.uk

Advertising is one of the marketing activities contributing to the efficient distribution of products to consumers. A good understanding of advertising and its role is essential for all sales and marketing managers, all business owners and managers, and all others involved in selling the products of an organization.

Good public relations can make a positive contribution to the success of enterprises by influencing the attitudes of people towards them, and often also towards the products they have for sale. All modern managers and administrators should be aware of the need for and the benefits of good public relations.

Summary of Major Topics Covered in this Diploma Program:

• Features and types of advertising. Importance of advertising to vendors, consumers and the media.
• Types of advertisers: individuals, businesses, others. Print, broadcast and other advertising media, websites.
• Advertising agencies: functions, organisations, staff, departments and the work performed in them.
• Creating print and broadcast advertisements, direct-mail materials. Planning advertising campaigns.
• Public relations theory and practice: objectives, techniques. PR departments and PR consultancies.
• The promotional mix. Promotional campaign planning. Measuring PR and advertising effectiveness.